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Say 'Coucou' to global beauty rituals and trends.


With eyes and ears all over the world, we are constantly on the lookout for established beauty rituals, the all-time heroes and latest trends.


Our experts test all products before deciding which ones make the Coucou Cut (roughly 70% doesn’t) - the best of world's beauty shoppable by origin.


Completely lost when reading an ingredients list? So are we. With Coucou College we make sure you make well-informed beauty choices.

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