BEAUTY JOURNALIST
Sylvia Platjouw
A renowned beauty journalist with a big beauty heart! Working freelance for a.o. ELLE and Women's Health, her knowledge about ingredients is impeccable. She dives deep into every product, always asking herself: will this one be the next breakthrough?
A little background:
I am a beauty journalist with a big beauty heart. I started my beauty career in 1997 and have build solid expertise over the years. Working freelance for Mirror Mirror, ELLE, VOL Magazine and Women's Health, I dive deep into every matter: from crazy beauty trends to serious articles about sustainable cosmetics. After all those years, new beauty products can still fill me with excitement and anticipation: will this product be the next breakthrough?
What do you focus on curating beauty products?
I focus on the ingredients and the science + sourcing behind them. I also look at how sustainable a product is, since I'm very curious how companies try to incorporate ingredients that really do what they claim and still can be as green as possible for the user and the planet. So, how does beauty science meet organic harvested ingredients and how do they perform?
Best beauty advice ever?
Take good care of your skin, because your skin takes care of you! And: good skincare does not have to cost the world. Cleanse, treat and protect your skin every day and your skin will be as beautiful on the outside as you feel on the inside.
More experts
This could be you
Who better to try and test new products than yourself as your opinion is so valuable to us. Whenever we have concern-related products to test, think of acne-patches or scar and pigmentation products, we'll give a shout out on social media for you to join our test panel!
Drag Performer
Megan is the stage name of Michael Alexander, a drag performer and one of the Season 1 contestants of Drag Race Holland!
ESTHETICIAN
While working in the beauty industry since age 17, Madelon gained a lot of knowledge and decided to start her own salon 4 years ago. With a specialty and focus in anti-aging, you can trust your skin in her hands.
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