The Ouai

Ouai Shampoo Clean

The Green Juice for your hair.

In need for a reset and detox for your hair? This gentle, detoxifying cleanser shampoo infused with OUAI's unique Smart Technology complex hits refresh on overworked hair, leaving strands super-soft and clean. Suitable for color-treated hair and protects color. 

300ml

"With OUAI, I wanted to create a "breath of fresh hair" — a line for real life, for real women," says founder Jen Atkin. This gentle, detoxifying shampoo refreshes and resets overworked hair and tresses. It is infused with OUAI's 'Smart Technology Complex™' to leave every strand feeling soft. It's suitable for everyday use and also protects color from fading. 

All the OUAI shampoos have the same signature scent: A luxurious mix of Italian Lemon, Turkish Rose, Jasmine, Iris, Lily and White Musk. Free of parabens and sulfates. 

Use in combination with Ouai Conditioner Clean

Key ingredients 
OUAI Smart Technology Complex
Tamarind Seed Extract
Smart Keratin
Amino Acid Blend

Full ingredient list 

Aqua (Water, Eau), Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Sodium Lauroyl Sarcosinate, Cocamidopropyl Hydroxysultaine, PEG-7 Glyceryl Cocoate, Acrylates Copolymer, Glycerin, Cocos Nucifera (Coconut) Water, Panthenol, Phyllostachis Bambusoides Juice, Tamarindus Indica Seed Gum, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Extract, Zingiber Officinale (Ginger) Root Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Amaranthus Caudatus Seed Extract, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Aspartic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Oryza Sativa (Rice) Bran Oil, Rice Oil Glycereth-8 Esters, Jojoba Oil Glycereth-8 Esters, Coconut Oil Glycereth-8 Esters, Ethylhexylglycerin, Propanediol, Dimethicone, Amodimethicone, Cyclopentasiloxane, Dimethiconol, Divinyldimethicone/Dimethicone Copolymer, Decyl Glucoside, Lauryl Glucoside, Polyglyceryl-3 Laurate, Glycol Disterate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Sodium PCA, PCA, Polyquaternium-7, Diisostearyl Malate, Laureth-23, Laureth-4, Trideceth-12, C12-13 Pareth-23, C12-13 Pareth-3, Cetrimonium Chloride, Polysilicone-15, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lactate, Pentylene Glycol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Potassium Hydroxide, Disteareth-75 IPDI, BHT, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal. 

Lather up, then rinse. Follow with your favorite OUAI conditioner. 

"With OUAI, I wanted to create a "breath of fresh hair" — a line for real life, for real women," says founder Jen Atkin. This gentle, detoxifying shampoo refreshes and resets overworked hair and tresses. It is infused with OUAI's 'Smart Technology Complex™' to leave every strand feeling soft. It's suitable for everyday use and also protects color from fading. 

All the OUAI shampoos have the same signature scent: A luxurious mix of Italian Lemon, Turkish Rose, Jasmine, Iris, Lily and White Musk. Free of parabens and sulfates. 

Use in combination with Ouai Conditioner Clean

Key ingredients 
OUAI Smart Technology Complex
Tamarind Seed Extract
Smart Keratin
Amino Acid Blend

Full ingredient list 

Aqua (Water, Eau), Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Sodium Lauroyl Sarcosinate, Cocamidopropyl Hydroxysultaine, PEG-7 Glyceryl Cocoate, Acrylates Copolymer, Glycerin, Cocos Nucifera (Coconut) Water, Panthenol, Phyllostachis Bambusoides Juice, Tamarindus Indica Seed Gum, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Extract, Zingiber Officinale (Ginger) Root Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Amaranthus Caudatus Seed Extract, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Aspartic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Oryza Sativa (Rice) Bran Oil, Rice Oil Glycereth-8 Esters, Jojoba Oil Glycereth-8 Esters, Coconut Oil Glycereth-8 Esters, Ethylhexylglycerin, Propanediol, Dimethicone, Amodimethicone, Cyclopentasiloxane, Dimethiconol, Divinyldimethicone/Dimethicone Copolymer, Decyl Glucoside, Lauryl Glucoside, Polyglyceryl-3 Laurate, Glycol Disterate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Sodium PCA, PCA, Polyquaternium-7, Diisostearyl Malate, Laureth-23, Laureth-4, Trideceth-12, C12-13 Pareth-23, C12-13 Pareth-3, Cetrimonium Chloride, Polysilicone-15, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lactate, Pentylene Glycol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Potassium Hydroxide, Disteareth-75 IPDI, BHT, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal. 

Lather up, then rinse. Follow with your favorite OUAI conditioner.