Ouai

Ouai Dry Texture Foam

think Kate Moss after party texture and fluffy, piecey French girl perfection

This award-winning wheat protein infused texturizing foam creates instant undone texture and hold for a lived-in look that lasts all day. Perfect for use on dry hair, the unique foam formula is invisible, weightless, gritty and re-workable.

Infused with Wheat Protein, Co-Polymers and Bentonite Powder, this award-winning weightless formula creates instant thickness and shape that can be styled for an effortless, lived-in look. It's invisible, so you won't experience any sticky or flaky residue. Time to give second-day strands a new life.

Free of parabens.

Awarded by:
Allure's Best of Beauty: Texturizer.
InStyle 2018 Readers' Choice Texturizer/Volumizer

Key ingredients 

Texture Co-Polymers
Wheat Proteins
Bentonite Powder

Full ingredient list 

Aqua (Water, Eau), Propane, Isobutane, VP/VA Copolymer, Cetearyl Alcohol, Cocamidopropyl Betaine, Solum Diatomeae (Diatomaceous Earth, Terre de Diatomées), Panthenol, Hydrolyzed Wheat Protein, Tocopheryl Acetate, Kaolin, Hydrolyzed Wheat Starch, Bentonite, Zeolite, Parfum (Fragrance), Steapyrium Chloride, PEG-12 Dimethicone, Ethylhexylglycerin, Glycerin, Lauryl Methyl Gluceth-10 Hydroxypropyldimonium Chloride, Polyquaternium-7, Phenoxyethanol, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Limonene, Geraniol, Hydroxycitronellal, Linalool, Citronellol, Citral, Alpha-Isomethyl Ionone, Cinnamyl Alcohol. 

Use a ping-pong size amount. Rub product together in hands.

Tip from celebrity hairstylist and founder Jen Atkin: To thicken and refresh second-day hair, massage a quarter-size dollop into scalp from back to front. For added piecey-ness, shape ends with Matte Pomade.

Infused with Wheat Protein, Co-Polymers and Bentonite Powder, this award-winning weightless formula creates instant thickness and shape that can be styled for an effortless, lived-in look. It's invisible, so you won't experience any sticky or flaky residue. Time to give second-day strands a new life.

Free of parabens.

Awarded by:
Allure's Best of Beauty: Texturizer.
InStyle 2018 Readers' Choice Texturizer/Volumizer

Key ingredients 

Texture Co-Polymers
Wheat Proteins
Bentonite Powder

Full ingredient list 

Aqua (Water, Eau), Propane, Isobutane, VP/VA Copolymer, Cetearyl Alcohol, Cocamidopropyl Betaine, Solum Diatomeae (Diatomaceous Earth, Terre de Diatomées), Panthenol, Hydrolyzed Wheat Protein, Tocopheryl Acetate, Kaolin, Hydrolyzed Wheat Starch, Bentonite, Zeolite, Parfum (Fragrance), Steapyrium Chloride, PEG-12 Dimethicone, Ethylhexylglycerin, Glycerin, Lauryl Methyl Gluceth-10 Hydroxypropyldimonium Chloride, Polyquaternium-7, Phenoxyethanol, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Limonene, Geraniol, Hydroxycitronellal, Linalool, Citronellol, Citral, Alpha-Isomethyl Ionone, Cinnamyl Alcohol. 

Use a ping-pong size amount. Rub product together in hands.

Tip from celebrity hairstylist and founder Jen Atkin: To thicken and refresh second-day hair, massage a quarter-size dollop into scalp from back to front. For added piecey-ness, shape ends with Matte Pomade.