Meet the woman behind Heir Atelier. The first primer brand.
Heir Atelier: The first brand to focus exclusively on make-up primers is now available! Meet the woman behind the LA-based brand: Kendra Richards.
As a pro make-up artist, Kendra has created countless looks seen on models and celebrities; and knows first hand that it all starts with healthy, hydrated skin. "Skin is the canvas for makeup, making the priming step crucial." When she couldn’t find the right product to support her skin-first philosophy, she did what artists do...she made her own. Heir Atelier: a Face, Lip and Eye primer that also hydrates. Vegan, Paraben-free and tested on models and celebrities, not animals.
Why and how did you start Heir Atelier? As a professional artist, Heir Atelier began when I started making my own primer for the models and celebrities I was working with. I couldn't find a primer that I liked so I decided to make my own. After repeated requests from industry insiders, I decided to find a chemist to perfect the formula and launch a primer line. Pro artists still help test formulas on their shoots for me and provide feedback. When we say that we test on models and celebrities ~ not on animals, it's literally what we do!
What distinguishes Heir Atelier from what's already out there? Heir Atelier formulas are lightweight primers, infused with skincare ingredients that nourish and hydrate the skin as well as perfect the look of makeup. They are versatile and can be used in the traditional way applied under makeup or you can get creative and mix primer with your liquid foundation or facial oil for a dewy look and apply in a single step.
Who or what is your biggest inspiration? Women who inspire me are often those who are original, interesting, stylish, informed and compassionate. Women who don't let society dictate how they should live, think, age or dress. Those who stand up for not just themselves but also for others, are a voice for the voiceless or speak up against injustice.