This NYC born cult brand blends science and natural innovation to deliver effective, yet gentle solutions. Working with best practices from Ayurvedic and Chinese medicines, it's described as truly 'life-changing'. Free of toxics, additives, flavorings and organic vegan and gluten-fee where possible. Always cruelty-free. We spoke to founder Jules Miller about her motivation and vision.
Why and how did you start The Nue Co.?
I started The Nue Co. in 2017 to change the relationship we have with supplements and vitamins. After developing IBS in my mid-twenties, I turned to supplements to fix my symptoms but was disillusioned by an industry which was so often misleading and uninspiring. Having grown up around my grandfather, who was a scientist and spent most of his working life developing vitamins and supplements, I was no stranger to this world. I left my job as a marketing executive and set out to create a line of efficacious supplements using the highest quality of food-sourced ingredients, that merged science and natural innovation. Since launching, we have gone on to create what some of our customers describe as ‘life changing’ products; DEBLOAT+, SKIN FILTER and PREBIOTIC + PROBIOTIC.
What distinguishes The Nue Co. from what's already out there?
Our core focus is product efficacy. I’m quite an impatient person, so when I commit to something, I’ll do so with the expectation of seeing quick results. All of the products in our range are designed to work within 4-6 weeks, and are developed using the highest quality, clinically backed ingredients. When it comes to product development, we create targeted solutions to specific concerns rather than blanket need states. Using gut-health as an example, everyone’s microbiome is so unique that it’s farfetched to think that one product could help everyone. Instead, we create a multitude of targeted products that focus on everything from bloating, to slow digestion to constipation.
Who or what is your biggest inspiration?
Bob Marley (I’m not joking)
Your life in 3 emojis?
🙌🦇(because of my bat-like French bulldog)❣️